The tech firm is run by Vin Murria, who is also a director on the Saatchi board. There is no offer yet but Saatchi … Read the whole story
The WPP agency also launched 'Into the Metaverse' in 2021, an in-depth report that outlines what the metaverse is, how it's changing people's lives … Read the whole story
Some 60% of media execs say "improvements in integrated media/execution" will be the "most impactful," while 57% believe "measurement improvement on non-cookie methods" will … Read the whole story
In the context of broader trends, GroupM's Brian Wieser believes the ad industry may not see "progress" in the near future. Read the whole story
The firm bought the remaining 49% of digital agency Instrument it didn't already own and said the deal included a shift to a fixed … Read the whole story
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As political campaigns prioritize reach and frequency, OOH offers a highly diverse and brand-safe advertising medium spanning millions of different media placements and formats … Read the whole story
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If social media giants are responsible for blocking hate speech, why not email vendors who let this kind of content get through? Read the whole story
McCann has appointed Polly McMorrow CEO McCann London. She succeeds Sheryl Marjoram who left late last year to return to her native Australia for … Read the whole story
Sports nutrition supplement company Universal Nutrition has appointed Terri & Sandy as its first agency of record. The agency will work on the client’s … Read the whole story
