by Joe Mandese
Globally, Dentsu is among the most conservative for 2022, but it's the most bullish for U.S. ad growth this year (+13.7%). Read the whole story
by Steve McClellan
The talent firm was formed in 2020 by recruitment industry veterans Jamie McLaughlin, Carly Mednick and Gillian Williams. It specializes in creative, marketing and … Read the whole story
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by Steve McClellan
The new program is designed to help both clients and agencies improve their working relationships to drive growth, reduce costs, and relieve unnecessary friction … Read the whole story
by Todd Wasserman
The marketplace is running an experiential sweepstakes tied to the Super Bowl, where fans get a chance to be flown to Tampa Bay Buccaneer's … Read the whole story
by Laurie Sullivan
Twitter on Tuesday introduced improvements to its ad capabilities, building off the company's 2021 product roadmap to improve performance advertising and measurement on the … Read the whole story
by Sarah Mahoney
"Brands can't be seen as either too pro-democracy or too pro-China, or run the great risk of offending someone," says Northwestern U. marketing professor. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
TikTok will now use data company Zefr to ensure that in-feed ads across North America, the U.K. and the EU are placed in suitable … Read the whole story
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by Richard Whitman, Columnist
In the new role Devika Bulchandani will expand her global responsibilities to encompass all five Ogilvy business units: Advertising, PR, Experience, Health, and Growth … Read the whole story