by Steve McClellan
The account was awarded late last year but disclosed today by the companies. It was the agency's seventh win of the year and followed … Read the whole story
by Todd Wasserman
Frank's RedHot has released its first-ever "edible NFT" and spoof currency "Bonecoin" to celebrate buffalo wings. Read the whole story
by Steve McClellan
The Ad Council and Amazon are teaming for the latest iteration of the Council's inclusion-promoting campaign, "Love Has No Labels." Read the whole story
by Karlene Lukovitz
Teladoc Health (BetterHelp), Capital One, Berkshire Hathaway (Geico), Simplisafe and Comcast led the top 10 podcast spenders for the year. Read the whole story
by Tanya Gazdik
"It's not just about selling Ioniq 5, but it is the halo for the brand," Hyundai Motor America CMO Angela Zepeda tells "Marketing Daily." Read the whole story
by Karlene Lukovitz
Total ad spend leapt 26.4%, to GBP29.7B (US $39.9B), per latest Advertising Association/WARC Expenditure Report. Read the whole story
COMMENTARY
by Ali Amarsy, Op-Ed Contributor
If we can set new principles for live commerce - elevating it to a business strategy not just a channel, harnessing the energy that … Read the whole story
by
Only 8% of U.S. consumers said they had bought a non-fungible token in the past year. Brands can help raise awareness of crypto collectibles. Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
In latest Edelman Trust Barometer, journalists were the second least-trusted leadership group; 67% think journalists are purposely trying to mislead people. Read the whole story
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by Richard Whitman, Columnist
Lawrence Wine Estates aims to create a new category of wine targeting younger consumers who "don't ascribe to the elitism around fine wine." Read the whole story