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by Steve McClellan
The company confirmed today the appointments of Nick Law, the former Apple and Publicis Groupe executive and Sarah Thompson, former Global CEO at Droga5, … Read the whole story
by Steve McClellan
The spot is designed to highlight how E*Trade sees its future taking shape now that it is part of Morgan Stanley. Read the whole story
by Todd Wasserman
The former "Mad Men" actor is shown bemoaning the fact that he does not appear in any Apple TV+ show. Read the whole story
by Joe Mandese
Terms of the deal were not disclosed, but Ebiquity said Forde & Semple would extend its geographic coverage in North America. Read the whole story
by Joe Mandese
The agency's new marketplace is dubbed DIME, an acronym for diverse and inclusive media exchange. Read the whole story
COMMENTARY
by Jeff Meade, Op-Ed Contributor
RFPs can be a waste of time, money, and energy with very little payoff overall: In 2020, RFP-related sales revenue dropped by 6% along … Read the whole story
by Tanya Gazdik
Nissan, which has not advertised in the Big Game since 1997, released two 15-second teasers of "Thrill Driver," featuring Eugene Levy. Read the whole story
by Tanya Gazdik
To be considered, the campaigns or activations must have broken between Jan. 1, 2021 and Feb. 13, 2022. Read the whole story
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by Richard Whitman, Columnist
Simon Dingemans is a senior advisor at global investment firm The Carlyle Group with a focus on the healthcare sector, as well as investment … Read the whole story