The account will be handled out of WPP's Amsterdam campus and will draw on talent from agencies including Design Bridge and Wunderman Thompson for … Read the whole story

That's among the findings in a new benchmark study from the organization's new business arm, The Ad Council Research Institute. Read the whole story

The 60-second spot highlights snowboarder Mike Schultz. When he lost his left leg in an accident, he built a prosthetic suited to an athlete. Read the whole story

Jim Liu, Sheldon Silverman and Fred Kuhlman will handle Asia, the United States and Benelux, respectively. Read the whole story

The portion of marketing executives who said they expect their in-house work to increase somewhat or significantly fell from 63% to 37% in the … Read the whole story

Hayley Comunale and Megan Fediuk join from Dentsu and Xplor, respectively. Read the whole story

The IAS study found nearly half of social media users surveyed said they had an "unfavorable view of brands" whose ads appear in that … Read the whole story

Amazon disclosed its annual ad revenue for the first time Thursday, reporting Q4 2021 and full-year earnings. Advertising gives Amazon twice the revenue vs. … Read the whole story

This is also the first ad Expedia Group's vacation rental brand has created with its new agency partner Wieden+Kennedy. Read the whole story

In 2020, when the pandemic was raging, marketers were focused on other priorities like preventing their companies from falling off a cliff. Read the whole story