by Fern Siegel
The 60-second spot suggests the retailer's many services help improve daily life. Read the whole story
by Steve McClellan
The work will be led out of Digitas' Atlanta office and will focus on the client's business in the U.S., Europe, Australia, Asia Pacific … Read the whole story
by Karlene Lukovitz
The group aims to help the digital advertising industry find alternatives to third-party cookies and adapt to new privacy regulations. Read the whole story
by Karlene Lukovitz
Meta is reportedly revaluating its 2020 policy of blocking new ads a week prior to the election, as the 2022 mid-terms approach, but hasn't … Read the whole story
by Tanya Gazdik
This is also the first ad Expedia Group's vacation rental brand has created with its new agency partner Wieden+Kennedy. Read the whole story
by
Advertisers on Facebook and Instagram spread their spending more broadly across the purchase funnel. Read the whole story
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by Ray Schultz
Search Engine Marketing of New England is an association that provides education in search, email marketing and other topics. Read the whole story
by Richard Whitman, Columnist
The ad is a Trump taunt-a-thon from start to finish, with two narrators. Read the whole story
COMMENTARY
by Jaclyn VanSloten, Op-Ed Contributor
The most successful advertising builds a relationship. For a long time, advertising relationships were one-sided, prioritizing the brand or the consumer, but never both. Read the whole story

COMMENTARY
by Joe Mandese
When the history of audience measurement gets written, 2022 will be remembered as the year we lost our minds. Read the whole story