by Joe Mandese
The new contract is part of a broader GroupM relationship that extends through 2025. Read the whole story
by Steve McClellan
The company's stock shot up nearly 6% in after hours trading Tuesday after it released results for Q4 and full-year 2021. Read the whole story
by Fern Siegel
Each S. Pellegrino campaign vignette captures a key mainstay of Italian life, such as the warmth of eating with family. Read the whole story
by Steve McClellan
After a lesion learned during the pandemic the marketer pivoted to focus on brand and not product features in a campaign that ties the … Read the whole story
by Todd Wasserman
"While we make a large investment on the one day, we know the spot in the campaign is going to live for months afterwards," … Read the whole story
by Joe Mandese
In his new role, Capps will oversee key client relationships, new agency relationships, strategic leadership and team development. Read the whole story
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by Colin Kirkland
The PTA is celebrating its Safer Internet Day Feb. 8 and from Feb. 7-11 will offer an interactive series to teach caregivers and PTA … Read the whole story
COMMENTARY
by Tiffany R. Warren, Op-Ed Contributor
Why am I so bullish on the Most Promising Multicultural Students Program? As a graduate of the very first year, I can testify first-hand … Read the whole story
COMMENTARY
by Joe Mandese
Incoming IAB chair Krishan Bhatia opened by pitching how NBCU is leading the industry change. Read the whole story
COMMENTARY
by Omri Argaman, Op-Ed Contributor
The real growth opportunity for the ad industry, particularly in developed markets including North America and Europe, Japan, and Korea, comes from the challenge … Read the whole story
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by Richard Whitman, Columnist
The yogurt brand has a new ad featuring NFL Hall of Famer Deion Sanders and family who humorously play up Oikos' "strong" and protein-packed … Read the whole story