The U.S. is expected to account for 35% of ad fraud losses this year, an estimated $23 billion in 2022. Read the whole story
Havas said the acquisition would add scale and capabilities in experience design, software engineering, tech consulting and ecommerce. Read the whole story
The campaign's anthem spot underscores the idea that people deserve dignity and love, noting: "Love isn't pro this, or pro that, but proactive." Read the whole story
As CMO, Publicis Groupe U.S. Creative Agencies, Newman oversaw big pitches by ad agencies such as Leo Burnett, Fallon, Le Truc, Publicis, and Saatchi … Read the whole story
It's unclear whether the RFP is related to the ANA's "Cross-Media Measurement initiative," which it said would pilot a new "virtual people ID" methodology … Read the whole story
The Cannes Lions festival cites AB InBev's "outstanding haul" of individual Lions in 2020-21, including Michelob Ultra's "Contract for Change" in the U.S. Read the whole story
- COMMENTARY
Now that we're going down that road (fingers crossed), we can ask, "Is it playing out as predicted? And what lies ahead? Read the whole story
Erica Hoholick succeeds Richard Ward, who will now focus solely on managing 22Squared's parent company, Guided by Good. Read the whole story
Digital-marketing agency SSDM hired Tena Hermanceas director of agency experience. She is charged with improving agency processes to better align with expanded services and … Read the whole story
Bartle Bogle Hegarty has won the global account for LEO Pharma’s chronic hand eczema disease awareness campaign after a competitive pitch. It will launch … Read the whole story
