And the momentum is expected to continue in 2022: WPP is projecting organic growth of 5% for the full year. Read the whole story
The new "premium marketplace" gives clients the option of paying based on commission, SaaS, or "all inclusive" models providing end-to-end price transparency. Read the whole story
No one knows how long this war will last or what will happen next, but historical data can help predict its cost for the … Read the whole story
Mignott is tasked with developing a unified global experiential practice equipped to deliver immersive experiences that interweave culture, creativity and commerce components. Read the whole story
One of the world's largest OOH companies has secured a 10-year system ad program contract with Denver's Regional Transportation District, which spans more than … Read the whole story
Discovery will team with measurement companies and Omnicom Media Group in a trial to develop new currencies for advertisers for the upfront ad market. … Read the whole story
According to WARC, it's about $44.4 billion. Really. Read the whole story
In response to trade reports earlier this week about its plans to issue a request for proposals for a new consumer research panel, the … Read the whole story
The company says new affiliate deals with three companies in the region will help Stagwell clients to better engage with Africa's growing consumer base. Read the whole story
The 69-year-old Birmingham, Alabama, agency named John Gardner is the new President-CEO. Luckie acquired Gardner's digital agency, Integrative Logic, in 2011. Gardner has served … Read the whole story
