That's according to agency research consultancy COMvergence which is out with a new analysis of 2021 U.S. creative reviews. Read the whole story
The creative, from BBDO, promotes new Bacardi real rum canned cocktails, Bacardi coconut and Bacardi Superior rum-infused cocktails. Read the whole story
The majority of all advertising buys today are AI-enabled -- and they will represent more than 90% of the marketplace within ten years. Read the whole story
Former OpenX executive Richard Ottoy is now General Manager, EMEA, which "will serve as the blueprint for additional Sharethrough offices around the globe." Read the whole story
IBM is also being inducted, just the eleventh company to receive the honor. Read the whole story
"Teaming up with a young ambassador like Berger allows us to connect with the next generation of like-minded consumers," says John Deere's Mara Downing. Read the whole story
The digital marketing group's acquisition of data-driven marketing company Extendo, a premiere Google partner, will enable Incubeta to support brands like Coca-Cola with a … Read the whole story
LG has produced a new series tied to its NCAA partnership that speaks to the ongoing "sliverization" of TV via streaming services launched by … Read the whole story
There are lots of stories to tell, sadly many of them are pretty horrific. Read the whole story
The data-driven digital agency promoted Ines Martins to global head of product. Read the whole story
Caron Treatment Centers has launched a new creative campaign purporting to show how its tailored approach to addiction treatment is a more successful model … Read the whole story