In a video distributed to employees, the Publicis Groupe CEO said the prognosis is extremely positive. Read the whole story
WPP was the incumbent on the assignment. To service the business, Publicis Groupe created PLUS+ by Publicis, a dedicated unit led by Zenith. Read the whole story
The creative has a simple message: own the journey not the destination. It promotes perseverance and community, as well as the connection between Garcia … Read the whole story
The assignment is intended to "reimagine and expand its full-funnel digital footprint," and will unite "sequential, customer-centric journeys across every digital touchpoint." Read the whole story
Founded in 1988 as a pure-play search agency, 360i ultimately evolved into a full-service creative and media shop by the time it was acquired … Read the whole story
Trey Kennedy isn't well-known to most Americans, but my kids are constantly using YouTube's TV app to see what he's up to. Read the whole story
A quietly dramatic spot by the 360i agency titled "The Note" relates the story of a young Chinese American man's coming-out journey. Read the whole story
In addition to the survey findings the report, from SCS, offers a short history of the metaverse and how emerging areas like VR and … Read the whole story
Damien D'Amico has led campaigns for various brands, including Microsoft, Ford, Hulu, Taco Bell, Mattel, National Geographic. Read the whole story
Chevrolet is out with a pair of new national TV spots promoting its Bolt electric utility vehicle. Read the whole story
