As one speaker opined, sustainability is the biggest marketing challenge of our generation. The conference was designed to help agencies and marketers take on … Read the whole story

Marketers can handle media-buying and omnichannel campaigns without the high cost and expertise required in-house. Read the whole story

"Wavemaker differentiated itself," says SeatGeek media chief Steven Quach. Read the whole story

The two industry appointments are Jen Fuhrman-Kestler and Angelena Abate. Read the whole story

Merkle, Dentsu's technology-enabled customer experience management company, on Wednesday unveiled its global Experience & Commerce practice, and named the leadership team spearheading the agency's … Read the whole story

Netflix President and co-CEO Reed Hastings, during an earnings call, said he was "open" to offering a lower-priced tier supported by advertising. Read the whole story

Omnicom Media Group, Dentsu, Horizon Media, Icon Media Direct, and Camelot are the first to use the cleanroom built for TV streaming. Read the whole story

Magazine ad spending fell 24% vs. the first quarter of 2021, while TV fell 0.1%. Read the whole story

It's time for cultural influencers and professional persuaders to engage. There is common ground in framing gun safety as a matter of personal responsibility. … Read the whole story