by Steve McClellan
The effort, from Grey Canada and Tank WW, envisions what Toronto, Montreal and New York might look like if what's happening in Ukraine happened … Read the whole story
by Joe Mandese
A long-time Omnicom executive who rose to CEO of Omnicom Media Group Digital, before leaving to become president and Chief Digital Officer of Publicis' … Read the whole story
by Fern Siegel
The work, which builds on the agency's "No Apologies" effort in 2021, underscores how wrong it is to accept monthly pain. Read the whole story
by Karlene Lukovitz
Services revenue overall rose a record 17% in its latest quarter, and paid subs hit 825 million. Read the whole story
by Les Luchter
Molson Coors/Coca-Cola's Topo Chico hard seltzer opens a pop-up Swap Shop truck in NYC where consumers can trade Cinco merch for brand's margarita flavor. Read the whole story
by Laurie Sullivan
Amazon unveiled a Virtual Product Placement beta program that allows marketers to place "approved products" into participating Prime Video and Amazon Freevee original content … Read the whole story
-
by Todd Wasserman
Since a majority (66.9%) of Gen Z-ers receive fewer than 20 emails a day according to one study, marketers using this channel would seem … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Jake Loveless, CEO at Edgemesh, created a feature for his new company that filters fraudulent web traffic based on a formula intended to make … Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
Tuft & Needle hopes to change the conversation about mattresses, playing up the emotional benefits of sleep rather than product details. Read the whole story
-
by Richard Whitman, Columnist
Among other business, shareholders will vote on nominees to the company's Supervisory Board. There's one new nominee-insurance and investment banking executive Tidjane Thiam who … Read the whole story