by Steve McClellan
Schwartz will lead brand strategy and narrative development, visual identity & communications, and all marketing for Starcom across its core paid, owned and earned … Read the whole story
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by Richard Whitman, Columnist
Reframe utilizes a training program and tech platform with a proprietary algorithm that it says can shift attitudes and behaviors at scale to make … Read the whole story
by Fern Siegel
The agency will continue to exist as an independent brand, led by Evangeline Leong, founder-CEO, and co-founder Cha Lin. Read the whole story
by Steve McClellan
She joins the agency after spending five years at Accenture Song as managing director, North America innovation lead and experience strategy. Read the whole story
by Laurie Sullivan
eBay is expanding its ad offerings to support full-funnel ad strategies and in the coming months will launch new ad units, move products from … Read the whole story
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Amid supply-chain bottlenecks and labor shortages, businesses face greater difficulties in keeping customers satisfied. Read the whole story
COMMENTARY
by Barry Lowenthal, Op-Ed Contributor
Web3, built using blockchain technology, promises a decentralized peer-to-peer web (no more walled gardens) using token-based economics. We will transact using cryptocurrency like Bitcoin … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
The proposed draft bill will "have huge negative implications on the whole internet economic model," attorney Stuart Ingis, advisor to the ad industry coalition … Read the whole story