That's according to agency research firm COMvergence, which studied the billings of 28 holding company and independent media agencies representing an estimated 63% share … Read the whole story

The redesign retains the GSK name and orange logo, but the curved forms suggested the adaptive nature of the immune system. Read the whole story

The Le Pub agency, part of the Publicis Groupe, has expanded to Brazil, Mexico, South Africa, Singapore and China. Read the whole story

The revisions, which come a week after a minor cut by Publicis' Zenith unit, bring the Big 4 agency forecasting unit consensus 2022 growth … Read the whole story

The announcement says GroupM and a coalition of big media suppliers are working with "standards-setting bodies" to create a framework, including the IAB Tech … Read the whole story

Citing a rapidly changing direct-to-consumer marketplace, Bombas said it is leaning on data to drive its growth. Read the whole story

"One of the things we thought was really important to call out was the blurriness of media and how everything is evolving in a … Read the whole story

Independent strategy and brand experience design agency Collins has named Lauren Ranke vice president of people. Ranke is tasked with cultivating the agency’s work environment … Read the whole story