The selections came after a review that began late last year. Mindshare and Assembly were among the incumbents. Read the whole story

As part of the assignment, Nike will utilize PMG's homegrown Allie technology platform to manage its digital media and data operations globally. Read the whole story

The work is the first by Duncan Channon, the company's new creative agency of record. Read the whole story

While linear TV continues to have the highest inflation rates, the only medium projected to increase its rate of inflation in 2023 is CTV. Read the whole story

A long-time GroupM agency exec, Slaymaker most recently was Chief Investment Officer of MediaCom. Read the whole story

Billie, the women's razor brand, is taking its "Don't shave unless you want to" message to younger audiences. Read the whole story

The deal is intended to expand Tremor's demand-side market share, the company says. Tremor International bought DSP Tremor Video in 2017. Read the whole story

The assignment -- which includes media buying, digital marketing, earned media and analytics as well as strategy, creative development and creative testing -- is … Read the whole story

Alphabet reported Q2 2022 revenue growth of 13% to nearly $69.7 billion, slightly below expectations of $69.88 billion among investment researchers tracked by Refinitiv … Read the whole story