MAD Agency Daily
Tuesday, August 2, 2022
  • American Red Cross' 'Bloody Nightmare' Highlights Need For Blood Donations

    "A Bloody Nightmare," starring horror movie queen Neve Campbell, sends up all the genre's tropes, while delivering a crucial message. Read the whole story

  • Exverus Launches Agency Specializing In Retail Media

    The agency will be led by Sifat Ullah who joined Exverus earlier this year vice president of performance media. Initial clients include meal supplement … Read the whole story

  • Arlo Smart Home Brand Secures First National Campaign

    Previously, Arlo was "focused on lower-funnel activities to drive sales," SVP Lily Knowles tells "Marketing Daily." Read the whole story

  • Forget Boomers, Millennials, Alphabets - It's Your Media Generation That Counts

    Generations have traditionally been defined in roughly 15-20-year increments. While there is some disagreement on post-Baby-Boomer exact start and end years, these are generally … Read the whole story

  • Saatchi's Pregnant Unpause

    "Our iconic Pregnant Man advert has no business being this absurdly relevant 52 years later," the agency said Saturday in a post on Twitter. … Read the whole story