The branded effort, "Snap Sounds," can be accessed directly through TikTok or by scanning the QR code on the Mixed Snack Pack. Read the whole story

Prior to his appointment, Sypal led the account work for Apple, Spotify and Hershey. Read the whole story

The alliance enlarges the company's foothold in the sports industry, particularly in brand marketing, social-media management and strategic partnerships. Read the whole story

An expansion of the #EngageResponsibly effort begun by Pernod Ricard, the effort includes a new website, ad campaign and tools aimed at both consumers … Read the whole story

Only 35% of marketers said in a survey that they consider the physical ability of the consumer when developing digital content. Read the whole story

Taboola says the free service, which gives publishers another source to drive viewers to publisher sites, will help it surpass $50 million in revenue … Read the whole story

The ad shows a girl watching Serena, inspired by the tennis great to "always love exactly who you are and who you can be." Read the whole story

NaviStone is urging a court to revisit its decision to revive a privacy lawsuit over online tracking, saying the decision could result in "a … Read the whole story