Rather than produce a traditional brand advertising campaign, the creative message hopes to encourage better health outcomes. Read the whole story
The campaign's goal is to show parents not only the benefits of playing an instrument, but the power musicianship has to change their child's … Read the whole story
CTV is also capturing higher prices for ads, with cost per thousand rates that are 39% higher than average. Read the whole story
Retail media will grow at a faster rate than search and social media, with spend estimated at $50 billion, according to eMarketer. Read the whole story
- COMMENTARY
Google has become the first women's-only global partner with FIBA, an organization that defines the rules of basketball, including the equipment and facilities required. Read the whole story
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Fog Data Science obtains location data that was collected by mobile apps, then sells that to law enforcement for less than $10,000 a year, … Read the whole story
Ahead of the midterms, Google is making changes to provide more accurate and trustworthy information through YouTube and in search results. YouTube will highlight … Read the whole story
The hire dovetails with Opinionated's five-year anniversary and securing a number of new client partners. Read the whole story
The agency is tasked with helping to build the brand, via creative strategy, digital media planning, influencer marketing and experiential activations. Read the whole story
The promotion for Triple Prep was driven, in part, by Evan Arnold, a Utah superfan. Read the whole story
