"A cross-functional global team of our executive leaders has been working on our long-term roadmap for Dentsu," the holding company said in a statement … Read the whole story

"The future of luxury will be driven by data and insights and defined by human connection and imagination," said Marc Speichert, Chief Commercial Officer … Read the whole story

"Intrinsic in-game ads refers to native in-game or in-play ads that are placed 'in the game' enabling a seamless part of the gameplay environment," … Read the whole story

S&P Kagan estimates 2023 will sink back 10% to around $22 billion in total U.S. TV station advertising. The report also suggests ad gains … Read the whole story

Cherian Thomas, former Octopus CEO, is now leading marketing for T-Mobile Advertising Solutions and believes the company supports the largest network of in-car entertainment … Read the whole story

"Buckle up for Apple's latest launch," the ad begins. "As you enter a world where heads will turn -- just not in your direction." Read the whole story

With a 75,000 controlled print circulation, "Lifestyles Southern California," launches in December and targets the "ultra affluent audience" of Southern California's luxury real estate … Read the whole story

Reddit moved deeper into advertising this week with the purchase of audience contextualization company Spiketrap, which helps brands and platforms better understand and engage … Read the whole story