Devika Bulchandani joined the agency nearly two years ago as Global Chairwoman of Advertising and CEO North America. In January she was elevated to … Read the whole story
"Today's customers have high expectations of brands that claim to be purposeful. But it's not enough to articulate purpose through words or one-off campaigns," … Read the whole story
An Ogilvy New York spot uses the great man to highlight how Galaxy Z Fold4 and Galaxy Z Flip4 phones aid creativity. Read the whole story
Aragones will oversee the WPP agency's ambitious expansion plans in the U.S. where it currently has a staff of 1,250 across locations in San … Read the whole story
Consumer trust in a brand is crucial to purchase decisions. Some 51% of consumers say online content adjacency influences their trust in a brand, … Read the whole story
Brick Marketing can help brands with strategic issues and campaigns, the company says. Read the whole story
"The momentum is behind the brand and more people are switching to Ram Truck than ever before," Stellantis' Jeff Summers tells "Marketing Daily." Read the whole story
When a brand gives up control to a reseller like Packable, they essentially put all their eggs in a middle man's basket. The allure … Read the whole story
WFA says the report, titled "Clients and Creativity," is the first global study to focus "specifically on clients' roles and the part they can … Read the whole story
Previously, Chapman worked at Droga5 London. Read the whole story
Flourish was founded in 2004, with offices in London and Dubai. Read the whole story