by Joe Mandese
While new business revenue among the top 20 media services agencies has not eroded as much as their creative counterparts, it is down 38% … Read the whole story
by Steve McClellan
Media.Monks will handle media strategy, planning and buying, and measurement for the new client. The selection followed a formal review. Read the whole story
by Fern Siegel
"It Feels Good to Football" campaign, which posits a pep rally with some of the biggest players in the league, kicked off at the … Read the whole story
by Colin Kirkland
At its annual developer conference Friday, Roblox announced plans to roll the ads out next year, signaling a potential business model shift from relying … Read the whole story
by Fern Siegel
Sloan will focus on revenue strategy development and agency relationships. Read the whole story
COMMENTARY
by Sarah Bolton, Op-Ed Contributor
Media suppliers can make inroads by lowering barriers to entry with affordable, low-risk offerings that don't require more people to launch and maintain. Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
What infuriates me is the fact that standing up for your rights is still so dangerous that it has to be done quietly. What … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Queen Elizabeth II realized the connection that technology and the internet could create between the monarchy and people. She represented an institution that dates … Read the whole story
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by Richard Whitman, Columnist
The company is opening new locations in Mexico City, London and Sao Paulo to offer clients regional intelligence and capabilities delivering its integrated services, … Read the whole story