by Steve McClellan
The new unit is designed in part to optimize partnerships with Amazon, Instacart, Kroger and Walmart Connect that were announced earlier this year. Read the whole story
by Joe Mandese
"It was fascinating," Magna's Allie Kallish says of the data. "Overall, it was a mixed bag, but you could make some logical leaps. My … Read the whole story
by Wayne Friedman
Comscore says Dentsu will become the first media agency network to partner with the media-measurement company's advanced audience local TV buying "currency." The media … Read the whole story
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by Fern Siegel
Viamedia bridges the gap between linear TV and digital programmatic advertising. Read the whole story
by Fern Siegel
The new brand campaign promotes music discovery and content sharing. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Walmart's deals and partnership with Roku, intended to make TV streaming the next e-commerce shopping destination, might be just steps from allowing Walmart Connect … Read the whole story
by Steve McClellan
The effort, from Ogilvy, is called "Tear The Paper Ceiling" and the groups claim that 50% of the U.S. workforce is denied better paying … Read the whole story
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by Richard Whitman, Columnist
The agency has added two new roles: Rhonda George-Denniston has been promoted to Chief Learning and Development Officer and Monica Torres to Executive Director, … Read the whole story
COMMENTARY
by Ben Dutter, Op-Ed Contributor
A recent study confirmed what media planners have known for 70 years: the most important factors in media impact are creative, frequency, campaign duration … Read the whole story
COMMENTARY
by Todd Wasserman, Staff Writer
Absolutely -- they'll bounce back more quickly than those who don't, according to study cited in "Journal of Research in Marketing." Read the whole story