The award followed a six-month global review led by Casey Burnett at the Burnett Collective. Dentsu and Allied Global Media were incumbents and participated … Read the whole story
The campaign is aimed at younger targets than traditional charity ads and will run online in the coming months. Read the whole story
- COMMENTARY
As the U.S. becomes a multicultural majority, the need to authentically reach multicultural consumers is a business imperative. Read the whole story
He is the latest C-level appointment reconstituting Crossmedia's U.S. leadership team, following recent additions of COO (Ali Plonchak), Chief Strategy Officer (Anne Bologna), Chief … Read the whole story
Advertisers can now see unified campaign cross-platform results, including deduplicated reach and cross-platform frequency of their media buys, across three major sell-side platforms. OpenID … Read the whole story
Good-Loop has inked a partnership with Integral Ad Science that allows the company to integrate the carbon measurement solution into IAS's reporting platform, IAS … Read the whole story
Headquartered in San Diego, the new agency will specialize in branding, campaigns and launches with a roster of clients like Casper and Royal Caribbean … Read the whole story
Rogers will be responsible for leading strategy, media and analytics service offerings. Read the whole story
The brand is looking to grow its award-winning flagship beer, Two Hearted Ale. Read the whole story
