by Steve McClellan
The IPG forecasting arm now predicts 9.8% growth for this year with underlying growth of 8.1%. Growth in 2023 will decline to 4.8% as … Read the whole story
by Steve McClellan
Headquartered in Portland, OR, dotdotdash specializes in building brand experiences including on-site installations "at the intersection of culture and technology," utilizing robotics, virtual reality … Read the whole story
by Joe Mandese
The "Future Tensions In Sustainable Advertising" site addresses big questions including greenwashing, carbon calculators and changing industry and consumer mindsets about the climate crisis. Read the whole story
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by Fern Siegel
Woods is charged with growing the company beyond a self-service platform to help clients execute omnichannel campaigns across programmatic, search and social. Read the whole story
by Colin Kirkland
Razorfish unveiled three new web3 brand-offerings on Wednesday, designed to translate disruption in the marketing landscape into new opportunities for brands to connect with … Read the whole story
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by Fern Siegel
The company acquired full-service Amazon consultancy Expert Edge to accelerate Havas Market's global expansion. Read the whole story
by Joe Mandese
"Data ethics is complex and often remains an abstract concept, that is not properly understood in practice," says WFA CEO Stephan Loerke. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Organic and paid search combined still dominate website traffic. SEO has become the highest converting channel for B2B companies, generating 2 to 3 times … Read the whole story
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by Richard Whitman, Columnist
It's the first time since 2012 that a holding company other than WPP has taken the top spot in the Global Effie holding group … Read the whole story