Real letters, written by those bereaved by suicide, anchor the campaign. The letters help express raw emotions and aid the grieving process. Read the whole story

Chicago-based marketing agency Blue Chip just held its 40th anniversary party in the metaverse as a way to give employees experience designing and operating … Read the whole story

The network added several creative shops in August and has been renamed the Brand Performance Network. Read the whole story

The House 337 approach encourages businesses to link sustainability with core business strategies to enhance value. Read the whole story

U.S. spending will rise 13.7% to $35.65 billion, while worldwide spending will expand 11.1% to $75.16 billion this year, according to PQ Media's just-released … Read the whole story

Samantha Howe explains how moving from D2C to retail required a new marketing structure. Read the whole story

The campaign from Saatchi & Saatchi showcases the SUV's space for families who need it, whether to haul passengers, gear, or both. Read the whole story

MediaPost is seeking nominations for its annual "Agency of the Year" Awards. If you would like to nominate any candidates in the following categories, … Read the whole story

Estimating that total marketing is actually about $6 trillion, GroupM's Brian Wieser quips, "If you said that, people would say, '$6 trillion - that's … Read the whole story