The holding company didn't have much to say about the matter but made it pretty clear in a terse two-sentence comment that the Global … Read the whole story
The new research fuses Dentsu's 400,000-respondent CCS panel with the attributes and behaviors of gamers in GWI's database of 2 billion internet users. Read the whole story
The effort is part A&G's initiative to support professional journalism and its influence against the growing encroachment of often unverified "feed news." Read the whole story
The spots, featuring actress Lily Collins ("Emily in Paris") and the Japanese cult toy Bearbrick, are going global. Read the whole story
The Hockey Capital USA campaign runs from October through December. Read the whole story
- COMMENTARY
The pandemic was a reset moment for outdoor advertising: like clearing out a cluttered shed and promising never to let it get full of … Read the whole story
"We see a potential return to this idea of green fatigue," says Tim Kenyon, vice president of GfK Consumer Life. Read the whole story
Campaigns need to "radically rethink" their media approach in the weeks before the midterms, argues Samba TV, based on poll with HarrisX. Read the whole story
1TwentyFour Founder Karl Stewart will oversee the new operation, which will operate as a free-standing unit leveraging IGN's brands. Read the whole story
The pitch is open to any California-based media shop meeting the state's minimum qualifications. The assignment runs March 2023 through June 2025. Read the whole story
Maru's main offering is called Hub, a scalable survey platform that allows marketers to analyze behavioral, transactional, and attitudinal data in the same interface. Read the whole story
As it drops “.com” from its name, financial automation software provider Bill is launching its first advertising campaign. Created by Odysseus Arms, which recently … Read the whole story
