For the first nine months of the year Havas revenues were about $1.89 billion with organic growth of 8.7%. Organic growth for the first … Read the whole story
The spirits marketer spends an estimated $40 million on measured media in the U.S. according to agency research firm COMvergence. Approximately $24 million of … Read the whole story
The agency did not offer a new name for the metaverse, just a declaration that the original term is waning in both usage and … Read the whole story
Barkley chose Karnik largely for her digital and data-first expertise. Read the whole story
The full-line campaign highlights the space folks need to have an important conversation or disconnect from it all. Read the whole story
GroupM's business intelligence team called out analysts and journalists for focusing on not-so-good news, while ignoring indicators of healthy ad growth: "It's almost like … Read the whole story
That's according to a new study from Adsmovil, Publicis Media and ThinkNow tracking the Hispanic digital purchase journey. Read the whole story
Previously, he was with Translation LLC, repositioning the 1800 Tequila brand. Read the whole story