by Fern Siegel
Walrus has made a clever pitch to advertisers. Read the whole story
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by Richard Whitman, Columnist
And yes, icky green projectile vomiting is featured in the new ad playing on social media. Read the whole story
by Joe Mandese
"We still end up in the mid-single-digit growth rate for this quarter and nothing that is inconsistent with what we published at the beginning … Read the whole story
by Les Luchter
"Millions of kids in underserved communities just don't have access to the oral care they need," P&G SVP tells "Marketing Daily." Read the whole story
by Steve McClellan
The agency was selected to develop and execute OOH campaigns for the chain's new premium sandwich, the "Side Chik," and support overall brand and … Read the whole story
by Fern Siegel
Based in Copenhagen, the agency is close to headquarters for some of the world's largest pharma companies. Read the whole story
by Fern Siegel
The martini has always been stylish, the classic cocktail, Tanqueray No. TEN, is making an added splash. Read the whole story
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by Wayne Friedman
Political ad spend in sports programming will triple its previous revenue levels for these midterm elections, according to Viamedia. Across linear cable and related … Read the whole story
COMMENTARY
by Beth Johnson, Op-Ed Contributor
A tsunami of industry disruptors is about to change the way consumers address their healthcare needs forever. And that means it's time for traditional … Read the whole story
COMMENTARY
by Joe Mandese
"When you let go of the people who were responsible for keeping the platform brand safe, and there is no one immediately in that … Read the whole story