by Steve McClellan
The company spends an estimated $150 million on measured media worldwide, according to agency research firm COMvergence. Read the whole story
by Wayne Friedman
The ad unit will align workflows around six of the big media agency holding companies and other businesses, giving clients multiplatform reach with ad … Read the whole story
by Steve McClellan
Single's Day originated in China a few decades back as a way for singles to celebrate their status. The main activity--shopping. It's the first … Read the whole story
by Karlene Lukovitz
"At this moment, we cannot confidently state that Twitter is a safe place for brands," IPG emailed clients, per WSJ report. Read the whole story
by Fern Siegel
Former agency president Anne-Marie Rosser will become CEO, succeeding Dana Arnett, who becomes founder/chairman. Read the whole story
by Joe Mandese
The 12-week studio will select six startups to receive investment capital, technology solutions and research, connections and commercial opportunities with industry and corporate partners. Read the whole story
COMMENTARY
by Joe Mandese
If I could be a fly on the wall at big agency meetings this week, I'd want to be present to hear Elon Musk … Read the whole story
by Fern Siegel
A newspaper strike, rare these days, now includes more than 100 workers across all departments of the newspaper and five unions. Read the whole story
COMMENTARY
by Barry Lowenthal, Op-Ed Contributor
Six months ago my job ended and I had the opportunity to reimagine what I'd do next. I spent 16 years running a media … Read the whole story
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by Richard Whitman, Columnist
Click has appointed Dentsu Creative alum Rhonda Walsh as Vice President of Brand Partnerships. She is tasked with leading the company's U.S. sales effort. Read the whole story