Commenting on an earnings call, CEO Mark Penn said that the company also generated record net new business wins in the period--$86 million in … Read the whole story
The move factors carbon impact at a media impression level, alongside campaign objectives like reach, consideration, purchase intent, etc. Read the whole story
In the U.S. Sam's Club spent an estimated $36 million on measured media last year, according to agency research firm COMvergence. Read the whole story
Military recruitment has been a challenge since volunteer service began. The Marines hit their recruitment numbers for fiscal 2022. Read the whole story
Zoo is expanding to the U.S. with the opening of a New York office. The group's services include content creation, media and data and … Read the whole story
A former CP+B executive Baehr, has worked on a variety of blue-chip brands. Read the whole story
The Grammy winner touts the Capital One Venture X card in a new TV ad. Users can earn unlimited 2X the miles on all … Read the whole story
Roku's stock got slammed in after-hours trading as it posted Q3 earnings results, with a big net loss and a poor advertising outlook. Read the whole story
The industry's Trustworthy Accountability Group is unveiling a new certification program that aims to provide advertisers with detailed metrics about online campaigns. Read the whole story
A study by Razorfish reveals 71% of respondents see virtual goods as a luxury item and believe they are equal to or more valuable … Read the whole story
Tough economic times create uncertainty and anxiety for everyone. Make sure your stars know that they're stars. Read the whole story
Wieden was the impetus for creating the award two-decades ago when a piece of ground-breaking work wasn't recognized the way it should have been … Read the whole story