VIVnetworks will be integrated with Publicis Groupe's global performance marketing platform, CJ, and will work with the Groupe's Profitero and CitrusAd units as well … Read the whole story
The pork provider is on the offensive, taking on the traditional turkey meal with a simple tag: Say No To Turkey. Say Yes To … Read the whole story
The 44% of media buyers not even considering such investments cite the metaverse's newness, lack of standards, and lack of budget, among other concerns. Read the whole story
Citing the impact of rising inflation and disruptions in their supply chains, the ad execs said they have reduced overall ad spending by an … Read the whole story
Retail trade associations say Black Friday is back, and in a big way. Read the whole story
Consumers -- especially older generations -- tend to be much less familiar with Cyber Monday than they are with Black Friday. Read the whole story
The holding company was appointed overall marketing partner in 2017, a deal that was renewed in 2020. But now, one WBA unit, Walgreens, is … Read the whole story
The Austin-based agency created a new brand platform, campaign and refreshed design for the franchise. Read the whole story