MAD Agency Daily
Tuesday, December 6, 2022
  • mSix&Partners Lands China's OnePlus For North America

    According to the agency the new assignment reflects OnePlus' ambitions to expand its footprint in North America, a market it first entered in 2018. Read the whole story

  • Fogaca Joins Dentsu Creative As U.S. CEO

    He succeeds Jon Dupuis and reports to Global Chief Creative Officer Fred Levon and Dentsu Americas CEO and Global Chief Client Officer Jacki Kelley. Read the whole story

  • Samsung: Users 'On The Fence' Will Love Galaxy 4 Phones

    Two spots, "Attention" and "Grass is Greener" highlight the company's appeal. Samsung's ads have a history of gently mocking Apple. Read the whole story

  • Financial Brands Ramp Up Advertising

    In 2022, Capital One spent $1 billion on advertising per quarter, according to the "Washington Business Journal." Read the whole story

  • Apple, Amazon Resume Advertising On Twitter

    Amazon plans to start advertising on Twitter again, agreeing to spend about $100 million a year after it resolves "some security tweaks" to the … Read the whole story

  • Nine Revisions Later, 2022 Global Ad Consensus Ends Close To Where It Began

    Despite the volatility of this year's updates, the longer term views from the holding company forecasting units for 2023 and 2024 have all hovered … Read the whole story