by Steve McClellan
The company spends $960 million on measured media in the U.S. annually, according to agency research firm COMvergence. GroupM's Wavemaker was the incumbent. Read the whole story
by Joe Mandese
Dentsu slashed its 2023 global ad growth estimate to 3.8%, down 1.6 percentage points from the 5.4% it projected in its last forecast in … Read the whole story
by Joe Mandese
The new assignment covers the Hyundai, Kia and Genesis brands and follows Havas Media's first structured review since 2019. Read the whole story
by Fern Siegel
Created by VaynerMedia, the playful new ads have a simple message: Enjoy wine whenever and wherever you want. Read the whole story
by Fern Siegel
The two new promotions are part of the agency's global restructuring. Read the whole story
by Joe Mandese
Fixed output-based fees continue to rise because of "greater administrative efficiency," the 2022 "Agency Compensation Report" finds, while media commissions have slid to just … Read the whole story
by Wayne Friedman
NBA Entertainment, the NBA's marketing/production division, has hired a new marketing agency business led by David Levy, a longtime Turner network senior exec, and … Read the whole story
by Laurie Sullivan
More marketers plan to increase rather than decrease ad and marketing budgets in 2023, according to a study spanning B2C and B2B from NP … Read the whole story
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by Richard Whitman, Columnist
At the same time, Black, Asian, and Hispanic representation in video ad creative declined this year, according to the study, by Extreme Reach. Read the whole story