MediaPost Agency Daily
Thursday, December 15, 2022
  • Tim Hortons' 'Nest' Campaign Highlights Importance Of Kindness

    Restaurant chain Tim Hortons is launching its holiday campaign with a 60-second TV spot and a children's book. Book proceeds will be donated to … Read the whole story

  • Dept Acquires U.S. Commerce Agency Melon

    Melon has offices in Chicago and Atlanta, as well as a growing team in Argentina supporting clients in Latin America. Read the whole story

  • Cabral Heads Strategy For David&Goliath

    The new hire's reimagined strategic approach is called "slingshot" to help clients with ideation and creation. Read the whole story

  • ANA Finds Commissions Persist, More For Media Than Other Services

    Media planning/buying ironically also achieved the highest satisfaction levels among clients for any type of agency services. Read the whole story

  • Kendra Scott Helps Hapless Men Buy Better Gifts

    Tom Nolan, CEO of the Austin, Texas-based jewelry brand, explains the strategy behind its first ads aimed at men. Read the whole story

  • Siemens Taps Mediaplus For Global Media Assignment

    The assignment covers media planning, buying, and strategy across all traditional and digital media, except search. The assignment was previously handled by GroupM's Mediacom. Read the whole story