by Joe Mandese
"We're finalizing that over the next week or so," GroupM Global Director of Business Intelligence Kate Scott-Dawkins disclosed during the weekly "This Week, Next … Read the whole story
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by Richard Whitman, Columnist
The Golin program contains hands-on training with industry experts in areas such as copywriting, art direction, planning and production. AAF's students will participate in … Read the whole story
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by Fern Siegel
Integrating with Magnite's SpringServe ad server will give customers a transparent view of available ad inventory. Read the whole story
by Wendy Davis
"Recommendation algorithms are what make it possible to find the needles in humanity's largest haystack," Google argues. Read the whole story
by Todd Wasserman
The FTC currently doesn't offer input on "carbon neutral" and 18 other terms, including "carbon negative" and "net zero," but that may soon change. Read the whole story
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by Wayne Friedman
Looking to eliminate any future media-business conflicts in the measurement space, Samba TV has sold off its media-sales unit to programmatic media firm MiQ … Read the whole story
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by Colin Kirkland
Influencer marketing agency Wehype has announced an expansion of its services into the mobile gaming sector, partnering and integrating with mobile analytics companies Appsflyer … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
It is a tricky tightrope dance that media companies continue to walk: How much to promote their own stuff on their network, and how … Read the whole story
COMMENTARY
by Joe Mandese
Hey, I know that headline sucks, but it's not mine. It is what ChatGPT suggested when I asked it to write one as part … Read the whole story