The impetus for the effort was Publicis Groupe CEO Arthur Sadoun's own cancer diagnosis and treatment last year for cancer. The initiative invites businesses … Read the whole story

It's called "RED," and UM Worldwide posted an ad last week on LinkedIn seeking a strategy director for what is described as a new … Read the whole story

Providing a tangible hook to a vacation package, the campaign revolves around a visual: a blue, JetBlue Vacations-branded box. Read the whole story

Brooke Blashill, CMO of Hourglass Cosmetics, said the ad campaign "centers around the idea that a single color can make a statement and unlock … Read the whole story

"That is the next shift that's going to be the tug-of-war. If not in this upfront, definitely by 2024-25," the holding company's head of … Read the whole story

An agency’s success begins at the top. A positive culture supports change and creates a place where productive people want to work. NP Digital, … Read the whole story

Wendy's has seen some of its most ambitious years under the guidance of Carl Loredo, making innovative strides in a field many of its … Read the whole story