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A social listening analysis conducted by Share Creative also found that Warner Bros. has generated the largest negative sentiment toward a brand in the game. Read the whole story
The push makes private moments public by highlighting women's body-care routines. Read the whole story
The Martin Sorrell-led firm reports that Q4 revenue was about what the firm expected, while second half organic net revenue growth was in line … Read the whole story
The Share of Ear and Edison Podcast Metrics services are based on surveys of persons ages 13 + in the U.S., updated four times … Read the whole story
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Well, most of it, anyway. What do you think? Do you still need me, or can ChatGPT take it from here? Read the whole story
In spots leading up to the Big Game, Best Buy is offering funny takes on its biggest televisions. Read the whole story
Yogurt brand Oikos is piling on members of the Sanders football family to stress the connection between protein and strength. Read the whole story
"Over the last couple of weeks the MRC has received numerous inquiries from our members and others requesting our perspective on the recently announced … Read the whole story
- COMMENTARY
This principle of ROI's razor is that with all things considered in the equation of successful performance marketing, the best creative wins. Read the whole story
Previously, he led media teams at Dentsu International for clients including Hitachi and Louis Vuitton Moet Hennessy LVMH. Read the whole story
Premium spirts brand Rémy Martin will air a 60-second commercial in the Super Bowl and has tapped tennis legend Serena Williams to front it. It's … Read the whole story
