by Steve McClellan
The production house will remain based in London under its existing brand and continue to be led by global CEO David Kassler. In addition … Read the whole story
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by Fern Siegel
Media activations on broadcast, digital and via community events take place throughout March. Read the whole story
by Joe Mandese
Japan's ad economy expanded 4.4%, despite negative factors, including the rebound in COVID-19 infections in Japan, the war in Ukraine, and steeply rising commodity … Read the whole story
by Karlene Lukovitz
While measurement still needs work, gaming ads are no longer too costly, brand-risky, unscalable or limited in full-funnel effectiveness, according to an IAB report. Read the whole story
by Karlene Lukovitz
The legacy pop-up format is "disruptive for viewers," and has been served only on desktop, YouTube said. Read the whole story
by Joe Mandese
YouTube's principles are platform agnostic and inclusive and come just days after the OpenAP-lead TV-centric JIC issued its own criteria for certifying new currencies. Read the whole story
by Tanya Gazdik
Marisstella Marinkovic is currently director, marketing operations and strategy, at Kia America. Read the whole story
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by Richard Whitman, Columnist
A new capability being added to Stagwell's Marketing Cloud tool PRophet can generate a press release in two minutes. And you thought your inboxes … Read the whole story
COMMENTARY
by Tom Denford, Op-Ed Contributor
The way agencies conduct their business and how the media supply chain behaves is becoming increasingly important to marketers. Read the whole story
COMMENTARY
by Joe Mandese
Whatever the specific drivers are, brands seem to all be moving in the same optimized direction -- making me wonder what happens when they … Read the whole story