The production house will remain based in London under its existing brand and continue to be led by global CEO David Kassler. In addition … Read the whole story
Media activations on broadcast, digital and via community events take place throughout March. Read the whole story
Japan's ad economy expanded 4.4%, despite negative factors, including the rebound in COVID-19 infections in Japan, the war in Ukraine, and steeply rising commodity … Read the whole story
While measurement still needs work, gaming ads are no longer too costly, brand-risky, unscalable or limited in full-funnel effectiveness, according to an IAB report. Read the whole story
The legacy pop-up format is "disruptive for viewers," and has been served only on desktop, YouTube said. Read the whole story
YouTube's principles are platform agnostic and inclusive and come just days after the OpenAP-lead TV-centric JIC issued its own criteria for certifying new currencies. Read the whole story
Marisstella Marinkovic is currently director, marketing operations and strategy, at Kia America. Read the whole story
A new capability being added to Stagwell's Marketing Cloud tool PRophet can generate a press release in two minutes. And you thought your inboxes … Read the whole story
The way agencies conduct their business and how the media supply chain behaves is becoming increasingly important to marketers. Read the whole story
Whatever the specific drivers are, brands seem to all be moving in the same optimized direction -- making me wonder what happens when they … Read the whole story
Serving in a new post, Zigulich is charged with growing the profitability of the health agency's production group and providing full-service capabilities to clients. Read the whole story
The various accounts were awarded after competitive reviews. Read the whole story
Kohler is out with a new campaign celebrating its 150th anniversary and its latest smart toilet. Douglas Friedman has created a new TV spot … Read the whole story