By region, Europe and North America were the biggest contributors to organic growth (7.6% and 5.2% respectively) for the year. Asia Pacific grew by … Read the whole story
The agency also hired Dentsu's Cynthia Morgan Jenkins as head of supplier diversity to "develop and nurture relationships with diverse-owned media and content partners." Read the whole story
Jackson's remit is to oversee Aspire's brand innovation and market strategy. Read the whole story
"By today's advertising practices, all these people would be without jobs," the festival's organizers noted, citing the senior works of J.R.R. Tolkien, Leonardo Da … Read the whole story
"We wanted to show the stories that few get to witness: the lesser-known athletes, scientists, engineers, artists, musicians and makers," says GM's Tarshena Armstrong. Read the whole story
- COMMENTARY
Retail media networks have the power to be a valuable sales driver for brands. However, to maximize their investment, brands need to do their … Read the whole story
COMMENTARYWhat is it about the problem-solving power of the number 5%? Ted Bates used it to get cable TV on the plan 40 years … Read the whole story
While media pricing will always be a factor, marketers are more focused on the bigger strategic picture now, according to a report from ID … Read the whole story
Since 1980, Make-A-Wish has raised funds to grant wishes to children fighting critical illnesses. Read the whole story
The agency is charged with developing a long-term strategic brand platform for Sky Bet. Read the whole story
