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by Steve McClellan
The "Financial Times" reported today that the deal could happen next week and would put a value of $1.4 billion on the PR firm. Read the whole story
by Joe Mandese
Festival organizers named nine jurors to serve with Media Lions President Christian Juhl (GroupM) this morning, including EssenceMediacom's Traci Dinkins. Read the whole story
by Steve McClellan
McKinney, which succeeds Gut as the fast food chain's creative agency, will cover brand strategy, creative development, and creative production across all channels. Read the whole story
by Fern Siegel
The independent British company slow brews authentic beers in the heart of Bavaria. Read the whole story
by Joe Mandese
She joins the Sausalito, CA-based shop from Horizon, where she worked on the Constellation Brands account, with a focus on the Modelo Especial beer … Read the whole story
COMMENTARY
by Danielle Wiley
You probably haven't seen a lot of articles about Meta's Branded Content tool lately, but it's important to be aware of how this tool … Read the whole story
COMMENTARY
by Betsy Henning, Op-Ed Contributor
Top talent is hard to keep, given that the latest jobs report puts the unemployment rate at 3.6%. Economic uncertainty adds constant pressure to, … Read the whole story
by Steve Ellwanger
Mini films featuring dance and music are inspired by the "audacious idea" to combine cognac with bitter orange liqueur, says Campari head of marketing. Read the whole story
by Richard Whitman, Columnist
The campaign is designed to show how artificial intelligence and human intelligence are a "dream team," just like Max and his caddie Joe, as … Read the whole story