by Steve McClellan
Valerie Davis will continue to lead the North America region, now as CEO. Matt Adams joins from Brainlabs as CEO Europe. The agency's APAC … Read the whole story
by Steve McClellan
She succeeds Anush Prabhu, who was recently named Global Chief Strategy Officer, Creative Futures, a newly created unit at the agency. Read the whole story
by Steve McClellan
Prior to joining the agency, Gapinske served at Sleek Machine, Allen & Gerritsen, MMB and Hill Holliday, all located in Boston. Read the whole story
by Fern Siegel
The goal is to make the company's innovative VR techniques available to a wider public and help change people's lives. Read the whole story
by Joe Mandese
His 20-year analysis shows the Big 4's share of global ad spending rising from 16% to 55%, but says there has been little practical … Read the whole story
by Joe Mandese
The agency's two-day "Game Ball Experience" pop-ups in Los Angeles and Miami will give away basketballs, NBA game tickets, merchandise, and cash to participating … Read the whole story
COMMENTARY
by Allysun Lundy, Op-Ed Contributor
To stand out, brands need to stop teaching shoppers to buy only on discount and provide value that can't be discounted. The new definition … Read the whole story
by Colin Kirkland
"Twitter no longer exists," according to an April 4 court filing that surfaced Tuesday. Read the whole story
by Tanya Gazdik
Corolla Cross Hybrid sales expected to be about 50% multicultural while Prius Prime sales are 30% multicultural, says Toyota's Mike Tripp. Read the whole story
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by Richard Whitman, Columnist
The "SmartAssets" platform was developed by employees of Locaria, a multilingual content and media consultancy within the group to help brands manage their content … Read the whole story