IPG's is a virtual only affair on May 25 and WPP's is being held in London and virtually on May 17. Read the whole story
The Group is the first of the major ad holding companies to report results for the first quarter of the year. Read the whole story
"We will also lead the NFL footprint global expansion and will work with our global affiliates in other key countries," the agency said. Read the whole story
As part of its transition to more of a strategy consulting practice, Founder-CEO Terry Young is stepping down from day-to-day management and turning it … Read the whole story
The study examined how ad creative impacts 61 metrics including lift, search intent, click-through rates and more in the consumer product group, automotive and … Read the whole story
His remit includes developing U.S.-based global new business opportunities. He is also responsible for Adobe's global strategic direction and global brand strategy for Colgate. Read the whole story
Muse co-founded Muse Cordero Chen, considered by many to be the first true multi-ethnic agency, in 1987. The agency became Nike's first-ever ethnic agency … Read the whole story
Customers get discounts on milk and Oreos by scanning barcodes on on any brand of milk, either in-store or at home. Read the whole story
Previously, he was creative director at Meta. Kalathara said he new shop is known for "great culture and great people." Read the whole story
"Data-driven advertising, supported in large part by data services companies, fosters a competitive marketplace," the industry group Privacy for America says in a new … Read the whole story
The stirring spot references the legend of Finn McCool, a giant who built a path from Ireland to across the sea to meet his … Read the whole story