by Steve McClellan
Agencies Huge and R/GA and the technology and Telecom client sectors were a drag on growth, the company said, noting tough comparison to year-ago … Read the whole story

COMMENTARY
by Joe Mandese
The 2023-24 upfront will be the most bifurcated yet, with some clients buying big linear event programming and others simply buying reach where their … Read the whole story
by Steve McClellan
Huskies, based in Dublin, Ireland, will be renamed F&B Huskies. Jonathan Forrest will remain CEO of the agency. The terms of the deal were … Read the whole story

COMMENTARY
by Laurie Sullivan, Staff Writer
PMG has integrated its technology platform Alli with OpenAI's generative AI API to enhance copy generation and campaign efficiencies. Read the whole story
by Karlene Lukovitz
Meta says it's doing an analysis to assess refund "opportunities." Read the whole story
by Fern Siegel
The hard seltzer is sold in a variety eight-pact and includes four flavors. Read the whole story
by Joe Mandese
The U.S. Ad Market Tracker fell for the ninth consecutive month in March, signaling a continuing weakening of demand from the nation's biggest national … Read the whole story
by Fern Siegel
Previously, global CCO at Optimist, Bazarkaya has also worked at BBDO, DDB and Mullen, winning numerous awards. Read the whole story
by Tanya Gazdik
Ford's BlueCruise hands-free driving technology allows a deaf mother and son to have a conversation via sign language. Read the whole story
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by Richard Whitman, Columnist
The award was bestowed by the World Federation of Advertisers at its Global Marketer Week event in Istanbul. Associations from Brazil, France, Norway and … Read the whole story