The award was bestowed by the World Federation of Advertisers at its Global Marketer Week event in Istanbul. Associations from Brazil, France, Norway and UK were also recognized for outstanding … Read the whole story
Agencies Huge and R/GA and the technology and Telecom client sectors were a drag on growth, the company said, noting tough comparison to year-ago … Read the whole story
The 2023-24 upfront will be the most bifurcated yet, with some clients buying big linear event programming and others simply buying reach where their … Read the whole story
Huskies, based in Dublin, Ireland, will be renamed F&B Huskies. Jonathan Forrest will remain CEO of the agency. The terms of the deal were … Read the whole story
PMG has integrated its technology platform Alli with OpenAI's generative AI API to enhance copy generation and campaign efficiencies. Read the whole story
Meta says it's doing an analysis to assess refund "opportunities." Read the whole story
The hard seltzer is sold in a variety eight-pact and includes four flavors. Read the whole story
The U.S. Ad Market Tracker fell for the ninth consecutive month in March, signaling a continuing weakening of demand from the nation's biggest national … Read the whole story
Previously, global CCO at Optimist, Bazarkaya has also worked at BBDO, DDB and Mullen, winning numerous awards. Read the whole story
Ford's BlueCruise hands-free driving technology allows a deaf mother and son to have a conversation via sign language. Read the whole story
Pittsburgh, PA-based independent full-service advertising agency Chemistry has promoted Jason Dille to Chief Media Officer. Dille most recently held the title of Executive Vice … Read the whole story