The 2022 revenue hike will be harder to achieve this year, since there is no major political spending. Read the whole story
Losing a pet is hard for any child. But her dad consoles her with an upside. Read the whole story
Intent-based ad targeting in pay-per-click campaigns drove significantly stronger performance and reach and reduced CPC, with 2.5 times greater overall campaign efficiency, Foundry data … Read the whole story
Streaming business turned a profit a year early, but company lost $1.1 billion after restructuring expenses, despite its ongoing cost-slashing moves. Read the whole story
- COMMENTARY
Thoughts on what needs and variables will dominate 2023's negotiations, from ad-tech and other executives who are in the trenches with marketers on a … Read the whole story
Saasteps helps brands in diverse industries automate processes, the company says. Read the whole story
COMMENTARYWith new AR ad features for Instagram Reels and Facebook Stories and performance insights, Meta wanted advertisers to remember who's (still) boss in the … Read the whole story
The appointments follow the three-year-old media shop's appointment as media AOR for Nature's Bakery, RedKap and Bolt. Read the whole story
Previously, she served as SVP of production at the Wrigley Media Group. Read the whole story
Its remit is to deliver growth via direct-response creative marketing for the European division of the apparel brand and the U.S.-based home-goods company. Read the whole story
