This year's media budget for the company's brands totals $430 million, according to an RFI that the company issued in January. Read the whole story
The organic revenue drop in the America's was nearly 5% versus a year ago when growth topped 13%. In the US market the company … Read the whole story
The brands will promote the partnership by providing a co-branded pop-up experience at food festival nationwide this summer. Read the whole story
Created by GSD&M, the digital campaign is narrated by actor-comedian Judah Friedlander. Read the whole story
Marissa Mayer, former Yahoo CEO, now has her own startup, Sunshine, that prioritizes humans, but she says the company recently adopted OpenAI's GPT-4 for … Read the whole story
The NBCU interim chairman, ad sales & global partnerships, reminded execs at NBCU's upfront why TV/digital video still works for his legacy media company: … Read the whole story
- COMMENTARY
By using audience segmentation, lookalike audiences, dynamic creative optimization, and data analysis, advertisers can optimize their targeting and creative elements to create more personalized … Read the whole story
COMMENTARYMore than half of executives in a recent survey by IDC agreed user tracking will soon become obsolete. Yet more than 40% are not … Read the whole story
The expansion comes a year after Maxine Gurevich joined the agency as senior vice president-cultural intelligence. Read the whole story
The automaker will mobilize more than 200 fully electric vehicles to transport guests and transform the luxury sedans into exclusive private cinema lounges. Read the whole story
Byng-Thorne is set to take up her new role on June 15, succeeding Garth Davis, who is retiring. At the end of March Byng-Thorne … Read the whole story
Barrel-aged bourbon mixed with a splash of style and sophistication is the recipe for a new nationwide tourism campaign crafted ad agency Doe-Anderson for … Read the whole story
