The spots feature Ovie, an animated version of the brand's logo. No mouth, but Ovie says: "I'd give my left nut to taste my … Read the whole story
FCB London was the agency's first international office when it was established in 1928. Read the whole story
The remit was assigned by the California Department of Public Health and is funded up to $40 million, according to the agency. Read the whole story
Founded two decades ago, North Six has expertise in content production, experiential and inflencer marketing with offices in Los Angeles, New York, London, Paris, … Read the whole story
The move follows a recent management restructuring at the Omnicom culture shop. Read the whole story
The NBA has inked a total of 2,430 sponsorship deals for all its teams -- driven by NBA players promoting their sport on social … Read the whole story
February ad spend was down 8.04% year-over-year, according to Tinuiti's report. Magna revised its 2023 U.S. ad-spending growth projection down from 3.7% to 3.4%, … Read the whole story
With the popularity of video, 33% of marketers worldwide said they are using the format for the first time ever. Read the whole story
System1 worked with Pinterest on a multi-market test using creative from global brands to validate the approach. Read the whole story
- COMMENTARY
A creator with a solid content strategy can always outlive the flavor of the month influencer who is simply trying to "Keep Up With … Read the whole story
