Doner Partners Network CEO David DeMuth says the relaunch will allow the agency network to "tap into our deep data resources and creative spirit … Read the whole story

The company is pivoting sharply from a digital agency to what it calls a creative consultancy to help clients navigate the AI generation. Read the whole story

For every bottle sold, the brand donates $1 to the Modern Military Association of America, the nation's largest organization of LGBTQIA+ service members. Read the whole story

AT&T is setting a new standard for networking with reliable Fiber and 5G networks. Read the whole story

Underlying revenue will expand 5.4% this year, according to Brian Wieser's "Madison and Wall," outpacing a 2023 consensus ad-spending growth of just 4.3%. Read the whole story

T-Mobile and L'Oreal were also media plan category winners at the association's annual in-house agency awards. Read the whole story

The initiative is intended to put pressure on high-carbon sites, provide a cleaner, safer and better-performing ad ecosystem for advertisers. Low-Emission PMPs automatically curate … Read the whole story

A new report from Coresight Research estimates advertising in retail media networks will hit $51.9 billion this year, a gain of 19.8%. That doesn't … Read the whole story

Colle McVoy has been selected by furniture producer La-Z-Boy to lead a refresh of the iconic brand.   The agency will provide strategy, design, public relations and … Read the whole story